Michael Lythcott (left) is CEO of VAS Entertainment, the dominant distributor of action sports content in the world. He's with film-maker Curtis Morgan whose project  THAT'S IT, THATS ALL got rave reviews at THE MEETING.  Lythcott led a compelling session on the future of video. He mentioned that action-sports video content is the best way to "talk to the cool kids".   ML knows his core customers (demo. aged 15-24) are on line--he better get there too.  VAS' revolutionary IPOD deal is the smartest thing he talked about at THE MEETING.