The Party Train

When Aspen is rolling there is no other party train like it.  The pedestrian mall is in close proximity to over 100 drinking establishments. During X Games there are several additional sponsor-related venues.  You can get your swagga on and still walk or take the bus anywhere.  The dirty little secret is printed on t-shirts; Aspen, a drinking town with a skiing problem.  Luckily there was no fresh POW...so AspenSpin was able to turn it on one more time.  We went non-alcholic and non-energy drink all weekend in an effort to keep up with the pace.  We had some good times and snapped some great pix.   Click the links to see the photos.

OAKLEY MEDIA BASH (+1) 

MARLEY SAFE HOUSE   

               BIG BOI 

BACKBONE MEDIA LOUNGE

Progression, Amplitude, Shredability, Mega Mo and Money Booters.

Shaun White 4-peated while wearing ladies pants and a black leather. Photo: Eric Bakke / ESPN ImagesThe X Games is the Olympics of Action Sports..... and its a MACHINE. Winter X Games 15 is the 10th Anniversary of Winter X Games in Aspen. Its been a wild, wild ride.  ESPN's baby is "all growed up".  Aspen /Snowmass and ButterMilk are locked in as the site for the 2012 X Games....but ESPN has been non-committal about an extension past next year. The seemingly symbiotic relationship may be on thin ice. AspenSpin's spyder senses indicate a change of venue may be coming after 2012...we'll see if that 's the call.  X Games has been good to Aspen, and Aspen has been good to X Games. One result.....Aspen Spin has some sick pix coming soon.

ESPN's X Games brings many things to Aspen....most obviously....a younger demographic.  On Saturday, a record 41,800 fans attended the X Games and for the weekend a roof shattering 114,200 souls came to B-Milk. We're not sure how the numbers were tabulated or who was on the clicker...but it was crowded.  Security at Buttermilk was slightly overwhelmed and buses into the games were temporarily halted. 

The crowds were dense and the on-course competition was fierce. Rock star Shaun White 4-peated in super pipe. Seasoned pro's like Sarah Burke (4th Gold), Tucker Hibbert (5-peat) and Lindsey Jacobellis (4-peat) added Gold medals to their hardware collections.  Young guns such as  Big Air Skier Alex Schlopy,  Stylie French Canadian Sebastian Toutant and 15 year old Aspen local Torin Yater-Wallace took center stage with breakthrough performances.  A changing of the guard seemed to occur right before out eyes.  The weather in Aspen was picture-perfect all weekend.  The "non-alchololic" family friendly, schwag-heavy events at Buttermilk yielded to major league partying in town.  Music was abundant.. Lance Herbstrong, The Mile Markers, Big Boi and The Marley Family  and O.A.R. were a few of the acts gigging in Aspen.  Sponsor parties, autograph signings and  un-limited free stuff was everywhere.  A-Town was swingin' for the fences, but Ajax was empty.

X Games is BIG Air...and like the Olympics its BIG biz.  The partnership between ESPN and Aspen Skiing Company is a combination of business titans.  ESPN is a division of the powerful media conglomerate Disney and Aspen Ski Co. is a privately held asset belonging to the billionaire Crown Family.  Both entities like to be in control...so the fact that they work in harmony is testimony to the HUGENESS of the business opportunities at X.  Sponsors who want to stay relevant with the action sports demo line up to participate.  Jeep, US Navy, Oakley, Samsung, The North Face and more.  Other consumer brands who are not "official "sponsors rent spots along the X Fest corridor or in the Gondola Plaza in town.  Still more brands go the grass-roots route and set up "pop up" promotions in all kinds of crazy spaces---even in the trunks of their cars.  The schwag flows like beer---and everyone knows the beer flows like wine and beautiful women instinctivly flock  here like the salmon of Capistrano...i'm talking about a little place called Asssspen.

ESPN completely takes over Buttermilk  for a month and re-tools the smallest of our 4 mountains.  Aspen/Snowmass gets phenomenal TV exposure, a connection with a younger demographic and boat lodes of dollars from tourists and promoters.  The town of Aspen takes a beating as many of our younger guests forfeit their security deposits upon entering the Roaring Fork Valley.  The partying is excessive and the cops are much busier than usual.  While it's mostly good clean fun... A-spin never condones binge drinking. Aspen will miss Winter X Games in 2013 if ESPN decides to take The Machine to Canada...or some other "not as cool" location.  However, that is indeed our prediction....2012 will be the final X Games in Aspen.  It's been a fantastic run, and honestly we hope A-Spin is reading the tea leaves incorrectly this time.  

Our pix will be up soon.

Daniel Bodin took two Golds at X Games 15 in Aspen. Photo: Eric Bakke / Espn Images

Shaun White combines BIG Air and BIG Biz at X Games 15 in Aspen. Photo: Christain Pondella/ESPN Images.Yeeeeeaah. 15 year old Aspen Local is the youngest medalist in X Games history. Photo: Tomas Zuccareno /ESPN Images

X Games 15: Aspen,Colorado.

Let the X Games Begin.   We'll be posting pix as fast as we can. 

X Games 15 press conference. Aspen, Colorado. Shaun White, Gretchen Bleiler and the Hardware Crew. Click 4 pix.

POWDER DAY in Aspen

Breakfast at Bonnie's (and more).

Breakfast of Champions. Click 4 pix.The New Years rush in Aspen is over so we can get back to the simple pleasures...un-real natural beauty and ski slopes that are uncrowded by design.  Most of the tourists have flown the coop---thank god it was clear on Sunday so all the private jets and commercial tubs could take off.

Cold, crisp, clear, corduroy with the bluest bluebird skies awaited those who stayed.  After copious laps on 3, a quick BREAKFAST at BONNIE's is a treat prescribed by AspenSpin. Famous for lots of stuff, Bonnie's is a mid-mountain restaurant on Ajax that is not operated by Ski Co.   Aspen Skiing Company is great at mountain management and uphill transportation.....but their food service can be ... how can we you say it nicely.?....institutional.  Bonnie's is great at one thing.  FOOD.  That's why Bonnie's is an institution in Aspen.

El Hombres cooki it 4 u. Click 4 pix.AspenSpin is not afraid to  take a stand, and go on the record. Bonnie's Oatmeal Pancakes is the best breakfast in Aspen.  We usually take one pancake with a side of savory bacon, plenty of butter (to harden arteries and raise cholesterol) and tooooo much syrup.  If you're feeling spunky---drop a couple of eggs on that ---like the ski patrollers do.  You never know who you'll see at Bonnie's.... the entire Ajax Ski Patrol, celebrities, billionaires and probably the few ski bums that are left in Aspen.

See the Bluebird pix;

Click BREAKFAST at BONNIES.

Breakfast at Bonnie's with the first tracks crew from Miller Electrical Services