KJUS: Style and Performance

What do Andy Party and Bode Miller have in common?  If you've read AspenSpin over the years the answer should be easy.  Both men ski almost every day,  both men are concerned with style and performance and both men exclusively sport premium ski clothing from KJUS. 

I don't know? What are you wearing?Kjus, a Swiss company is named after Olympic Gold medal winner and World Champion skier Lasse Kjus. It can be found in the finest shops in Aspen and around the World.   Every piece is meticulously designed and extensively tested before it hits the stores.   Known for their clean, crisp, innovative designs and uncompromising vision Kjus has become the gold standard for premium ski wear all over the world. In fact according to an industry insider Kjus has helped shape the future of sportswear.  Their ground breaking  high-tech stretch fabrics allow full freedom of movement on the slopes but also are the most fashionable.  Every stitch, every seam, every design and every garment is flawlessly produced.  Kjus is worn on mountain by champions like Lasse Kjus, Bode Miller, Didier Cuche and Lara Gut. Kjus gear even makes a ski bum like A. Party look fabulous on the snow.

Click 4 Pix:  Kjus, Snow and The Beav

Kjus is not just clothing for skiing.  In recent years Kjus has expanded their horizons to produce a full line of active wear and golf clothing with the same tradition of excellence.  Click KJUS to learn more about the company, their history, the future and to find dealers all over the world.

Last week AspenSpin was lucky enough to attend the grand opening of the very first Kjus boutique in North America at Beaver Creek, Colorado.  Like Kjus clothing, the store has a clean classic design that exudes quality. The store design is beautiful, but it's the merchandise that stands out with distinction.  All the newest styles and colors for ski season 2014/15 are available.  It was a celebration of Kjus and it was a first class event.  VIP's from all over the world attended the opening and the merch was flying off the racks. Nico Serena, Director of Design and Creative and Timo Regier, Global Head of Sales flew in from Switzerland for the event.  I'm sure the soft Colorado POW POW was not a lure for those guys.  North American team leaders Brooke and Chris Mackenzie hosted the Grand Opening and their crew supervised every detail.  Bode Miller and his family were on hand to help celebrate the day.  It was a great party and hopefully the first of many Kjus boutiques in the U.S. and Canada.

If you've been diligently following AspenSpin...you've seen the pix and you know A. Party always looks sharp on the slopes.  As previously reported...we've logged over 1000 ski days in Kjus.  We don't just promote brands and products...we live 'em.  Take it from AspenSpin...Kjus is the World Champion of ski wear.  

While in Beaver Creek AspenSpin also attended a fashion show produced by Snow Magazine and a Ted Ligety autograph signing.  Click 4 pix. 

Click 4 Pix:  Kjus, Snow and The Beav

Nico, Bode, Brooke and the whole Kjus team came out for the Grand Opening in beaver Creek.Nico Serena, Head of Design and Timo Regier , Global Head of Sales came in from HQ in Switzerland.The kids love Bode. Kjus Grand Opening at Beaver Creek. The first store in North America.

1000 days of Kjus

Since becoming a full-time ski bum in 2003 AspenSpin has come a long way.  Sometime in early December I will achieve my 1000th ski day since escaping the real world.  For the past 10 years I have toiled diligently on the slopes of Aspen/Snowmass.  I've never been the most talented skier on the mountain, or the most athletic, or the most stylish but I have always chased the stoke 100%. Blogging came later. 

A.Part.y sporting Blue KJUS in 13/14As I continued to hone my skills on the slopes and on the keyboard, I set out to allign myself with products, services and brands that I truly believed in.  

KJUS ski wear has been supportive of AspenSpin almost from the start. Kjus has been a loyal and generous partner over the years.   KJUS is a Swiss company that is named after Norwegian ski racer Lasse Kjus.  Lasse Kjus is one of the most decorated skiers of all-time, winning Olympic Gold, 2 World Championships and 2 overall World Cups.  I first connected with KJUS during the early days of twitter. The first tweet was something like this;  "hey @kjus I dig your gear. but not sure I have a euro-body"   The response came back;  "thanks @aspenspin everybody looks good in Kjus."   Kjus has been outfitting Aspen Spin ever since.   

KJUS strives to produce the best ski wear in the world.  Uncompromising performance is their credo. Today Kjus stands for extraordinary design, outstanding quality and maximum performance.  The gear is highly technical, super light weight and aesthetically innovative.   Whether it's a beautiful Colorado bluebird day or the siiiickest, windiest, deepest POW day...my Kjus garb keeps me protected from the elements and looking very stylie.  Besides standing out stylistically, my Kjus gear considers all the details.  It starts with the leading edge weather proof fabrics and the fashion forward silhouettes,  but for me it's the little things that make Kjus the best and make a HUGE difference.  The freedom of movement is better than any other ski wear I've ever tried. The materials are awesome.  The pockets are functional and in the right places, the zippers are easy to use...and never get stuck or jammed, the hood easily fits over my helmet and can be adjusted with one hand.  I can feel the quality and attention to detail every time I suit up in KJUS.

Lasse Kjus and Bode Miller with their World Championship Globes. Kjus: Uncompromising performance.So as ski season 2013/14 kicks off and I approach my 1000th day as a ski bum, I give HUGE thanks to KJUS for keeping me warm, dry and looking like a billion dollars.   Didi Serena, CEO of KJUS is doing it right.  Their pro team includes 3 of the greatest ski racers of all-time; Lasse Kjus, Bode Miller and Didier Cuche.   I strive to be as loyal to them as they have been to me.   

I still don't have a euro-body....but I do look good in KJUS.  Special thanks go out to my contact at Kjus North America...Brooke Mackenzie...she's the best.   Kjus is available at the finest ski stores worldwide.   In Aspen, Kjus can be found at Gorsuch, Hamilton Sports and Aspen Sports.

Take it from me...the ski bum / blogger with almost 1000 ski days under his belt..  KJUS is the best.

Click here to learn more about KJUS ski wear, golf wear and outdoor wear.